Sometimes automakers really do listen to consumers. In the case of Ford, particularly with its crowd pleasing F-150 pick-up truck, Ford not only is listening, but delivering. What am I talking about? A hot-rod pick-up truck, that’s what. That’s right, Ford is going ahead with plans to market a truly “boss” […]

The vision for Ford’s truck team was clear: Redesign America’s favorite truck inside and out to give customers unrivaled capability, unprecedented choice and a host of smart, game-changing features.
The result is the new 2009 Ford F-150, the new benchmark in the full-size pickup segment from the industry’s truck leader?—?which has built more than 33 million […]

Ford Motor Co., after abandoning plans to sell Volvo Car Corp., now wants to move the brand more upmarket in a bid to boost sales and profits. But it is a risky strategy that is making Volvo executives in Sweden jittery because it could alienate traditional buyers.
Last month, the day after Ford said it would […]